Seb Atkinson is an SEO consultant based in Norwich with over 13 years of experience in Technical SEO, International SEO and Content Strategy for editorial and eCommerce sites in both B2B and B2C. Seb serves clients across the globe via his consulting business, Atkinson Smith Digital.
Specialising in connecting organic search visibility with commercial goals to increase revenue, Seb has worked with businesses across multiple industries including personal finance, professional services, B2B and consumer brands.
Seb’s approach is to understand a business’ goals, what’s currently working and what isn’t, and produce a strategy and roadmap to elevate revenue through organic search traffic.
He prides himself in his thorough approach and out-of-the box thinking to solve problems and develop effective SEO programmes that deliver results, carefully considering a business’ current capabilities and how to help take them to the next level.
Alongside his client work, Seb runs a number of websites and has served on the judging panel of the UK Search Awards and Global Search Awards.
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Recent talks, podcasts and articles:
- SEO Office Hours: I joined Frank van Dijk, Michael Chidzey & Jo Juliana Turnbull for the 4th April 2025 edition – watch the video here!
- SearchNorwich 14: ChatGPT’s Code Interpreter: Your Secret Weapon for SEO Automation Success – watch the video here!
- Search With Candour: Why you should care about INP with Seb Atkinson – Listen to the episode here!
- Search With Candour: The SEO process with Seb Atkinson – Listen to the episode here!
Contact
Want to get in touch? Drop me a line below or via LinkedIn
Testimonials
Seb was a pleasure to work with – thorough, attentive and highly knowledgeable. He took the time to understand our business and goals, putting together a comprehensive, bespoke strategy guide that will be an incredibly valuable resource for us for years to come. We won’t hesitate to work with him again.
Jonathan Dyble, WD Editorial
Seb is a consummate SEO professional. He has an uncanny, intuitive notion for what should or shouldn’t work and verifies his hypotheses with solid data. He is a rock of wisdom and is constantly pushing the boundaries of what tools sets can and can’t do.
Stewart Mohammadi, NerdWallet
Working with Seb has been a meaningful and genuinely positive experience. What stood out most is how easy and human the communication was throughout. Everything just felt natural, no friction, no pressure, just solid collaboration with someone who cares about doing good work.
Sandro Shubladze, Datamam