Unlike Google, Facebook do not offer charities a grant to spend on advertising, which means every penny counts. With this in mind, when it came to our annual Christmas fundraising campaign for a charity that re-homes abandoned pets, it was essential that the best ROI was achieved. Our previous campaign for the charity had already done [...]
5 Essential Chrome Plugins for SEO
Chrome has quickly become one of my favourite browsers thanks to it’s speed, multiplatform support, and cloud tabs. But it is also one of the best for SEO, thanks to a wide range of SEO plug-ins created for the browser, putting useful tools right in your toolbar. Here are five of my favourite plug-ins for SEO [...]
The Best Books Every Digital Marketer Should Read
Digital marketing is a fast changing world, so it's important to constantly self develop and learn new skills to help you deliver successful, innovative campaigns. One of my goals for 2016 is to read more, so I'll be periodically updating this post with some more of my favourites that I think every digital marketer should read. The [...]