Author: sebatkinson

  • What F1 taught me about SEO

    What F1 taught me about SEO

    One of the more unconventional sources I’ve found SEO inspiration from in recent years is Formula 1. At first glance, it might not be clear how fast cars driving around a track has absolutely anything to do with search engines. But peel back the curtain, and you’ll see F1 is about is ten engineering-focussed businesses […]

  • Why I don’t recommend link building for most sites

    When I started in SEO, link building was one of the main levers for improving rankings and increasing search visibility. I enjoyed the thrill of landing a quality link and experimenting with different ways of finding link-building opportunities, eventually leading me towards Digital PR. For a long time, I considered link building an important part […]