5 Things I learnt about using Facebook ads to Raise Money For Charity

Unlike Google, Facebook do not offer charities a grant to spend on advertising, which means every penny counts. With this in mind, when it came to our annual Christmas fundraising campaign for a charity that re-homes abandoned pets, it was essential that the best ROI was achieved. Our previous campaign for the charity had already done […]

The Best Books Every Digital Marketer Should Read

Digital marketing is a fast changing world, so it’s important to constantly self develop and learn new skills to help you deliver successful, innovative campaigns. One of my goals for 2016 is to read more, so I’ll be periodically updating this post with some more of my favourites that I think every digital marketer should read. The […]